Japan is a natural trendsetter country. But if we are considering food, specially, we might always keep an eye on how Japanese people are interpreting global trends with such a unique point of view.
Tokyo itself fits the description: it’s impossible to walk through Japan’s capital without being amazed by so many singular and diverse concepts. In this city, pleasure comes from contrast and harmony. They find harmony with nature perfectly respecting ingredients, materials, seasons and processes. They find contrast in modern vs tradition, technology vs nature, past vs future, soft vs crunchy, cute vs serious. Here are some of the trends that caught our attention while visiting Tokyo.
There are many reasons why Japanese cuisine is extremely popular around the world. One of them is the many rituals related to their meals. The rules attached to them add value to the whole eating experience. It’s not the food itself that changes the perception of each flavor and texture, but how you are told to eat it.
Seasonal foods, cultural fusion, and the link between Buddhism and ingredients choice are some of the factors that expand the meaning of food in this country. Understanding these attributes may help the food industry to create new products hand in hand with cultural meaning.
Out of Homemade
Japanese lifestyle is so fast and stressful that people usually go home and rarely spend some time with their families during workdays. However, there are many ways Japanese people look for the comfort and homemade feeling from the convenience of ready to eat products.
Convenience stores selling packed homemade food and the solo driver that relieves the “shame of eating alone” helps to build an emotional impact on meals.
Freshness and simplicity are attributes that define the Japanese gastronomy. Using ingredients from their surrounding and that seek fot fast preparations, Japanese cuisine maintains contact with nature and respect their origins.
Natural and unprocessed food are a big deal in Japanese society, linked to one of the world’s healthiest eating lifestyle and pureness in their flavor; placing the sauces and toppings apart from the main dish. Once it resolved I went back on the generic Provigil two days later another raging migraine.
Segmentation of ingredients and dishes is very common in the Asian culture. This creates a color palette that results as a driver for personalization that let consumers mix and create their own flavors. Coming from its Buddhist roots, a good dish has to show five colors to create a balance between nutrition and beauty.
Zero Social Guilty
Socially Japan is a vision of the future, where food is fighting the last battle for human socialization, where some drink sake and scream “kanpai!” as a rite of a passage in social circles and others hide to indulge intimately with food with no judgment.
From vending machines selling every possible thing possible, to restaurants offering a space for a single person to eat without seeing other people, and even robots replacing convenience store employees; Japanese culture has found the perfect way to empower solitude as a comfort zone.
Do you like Japanese aesthetics in fashion and design? As one of the main exporting countries, the way the products look is as important as the quality. From traditional style to the kawaii culture, aesthetics play an important part of their daily lives.
For Japan, packaging is as important as the product itself. If you place a Japanese product in a shelf, it will shine. In the past, they used to use bamboo strips to wrap different things, including food. This works as an inspiration to create new ways to pack products.
The reinterpretation of Japanese culture is very common when speaking about product packaging. Rethinking tradition helps to preserve the simple yet powerful aesthetics of products while adding new layers of functionality.
By using accessible materials, the Japanese people propose clever ways to wrap products, achieving a traditional look and feel while reinterpreting common materials.