How smell can trigger food innovation

September 27, 2017

By: Foodlosofia

Studies show a relation between ages and the smell of certain foods.

What’s the smell of baby food? What about adult or senior? Experts have discovered there’s a relation between certain food odors and life stages. Factors such as food’s texture, harvesting season, random activities, and personal emotional connotations influenced when linking one smell to a specific age range. 

These findings can help manufacturers to accurately target specific consumer groups, avoid common failure in food innovation, and make sensory characteristics match packaging, labels, advertising, and any other form of communication, resulting as coherent and more valuable products.

So far there’s not much more information available, but further studies may help us gain a deeper understanding on how to design products that fit much better into specific situations and purposes for different generations.


What we’re reading:

Smells like teen spirit? Different age groups have specific food smells – and that’s important for tailored NPD 



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Foodlosofia is a food design studio based in Monterrey, Mexico. We are a design center focused on the Food and Beverage Industry. Our aim is to create profitable, scalable, and sustainable business models that will help us move from commodities to experiences.

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