Corn Almighty: The starting point of a never ending story

May 13, 2016

By: Diego B. Ruzzarin

“…Mexico can teach the world about the infinite potential of corn.”

In a super simplified way, at least 15 iconic Mexican food products can be described as a corn base with fillings. This obviously is an exaggeration and even an unfair insult to the richness and incredible creativity of Mexican food and drinks. In the same way there are over 50 different words for snow in Canada, Mexico can teach the world about the infinite potential of corn. To get so much out of so little and to get incredible richness out of something so basic is really inspiring. Exploring the full spectrum of salty, sweet, spicy, sour, and acidic flavors. Showcasing textures from chewy to crunchy, from light to dense. Even beyond the expected, corn becomes functional tools, drinks, and objects while still being embedded at the core of the culture. In contrast to fancy and trendy ancestral grains, corn has always been there, and probably will always be. The next step is to invent the next generation of corn products to enchant the world beyond Mexico.

“The next step is to invent the next generation of corn products to enchant the world beyond Mexico.”

Atole drink latte style, Mexican food products

Atole drink latte style

Diego B. Ruzzarin

+ posts by Diego

Diego is the CEO of Foodlosofia and mastermind behind Foodlosofers. He is a passionate design thinker who believes that design can and should transform the way we interact with food.

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