Should we give in to the siren song?

August 31, 2017

By: Foodlosofia

Is this colorful trend a real thing or just a food fad? 

Following the great success of Starbucks’ Unicorn Frappuccino, we couldn’t help but wonder what would be their next big move to go viral in our Intagram feed. After hearing it could go on board with the mermaid movement, we made our research and found some really interesting themed recipes, which led to a little discussion at Foodlosofia’s office to guess if Starbucks’ newest release would actually follow this trend (in an interesting return to the brand’s origin logo) or if it was just fake, wanna-be news – a food fad, after all. 

Finally, last week we rushed to get our Mermaid Frappuccino and, to be honest, no one in our team dared to give it more than one sip. Made of a cream base with green melon flavor and blue whipped cream, topped with sugar pearls and colored powders, it felt like we were eating a troll. Once we took the pictures of our Mermaid Frappuccino, we realized our experience was over even before we tasted the product. Have we turned food into some visual element whose only purpose is to look appealing in pictures?

Have we forgotten that food is supposed to taste good? Are we blindly glorifying the trends that position food as an object rather than a nourishing element?

Since a couple of months ago, we have been experiencing a colourful trend that fortunately, has been promoting exotic colours coming from new natural sources, such as spirulina, blueberries or even açai. Despite the big library of natural dyes, a bunch of rainbow, mermaid and unicorn products have been filling our Instagram feed with unreasonable artificial ingredients that overshadow the real taste of food.

We can’t deny we appreciate the aesthetic value and the creativity beyond these recipes, but we believe there must be a balance between what’s pleasant for the eyes and what is good for the mouth. With so many people following this trend, we should push ourselves to go one step further into creating meaningful recipes that will surely engage consumers beyond an Instagram post.



+ posts by Foodlosofia

Foodlosofia is a food design studio based in Monterrey, Mexico. We are a design center focused on the Food and Beverage Industry. Our aim is to create profitable, scalable, and sustainable business models that will help us move from commodities to experiences.

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